From slogans to cigarettes

By T.W. | MEXICO CITY

FOR most of the 20th century Mexican elections were not very competitive affairs. Following the 1910 revolution, the Institutional Revolutionary Party (PRI) dominated presidential politics with a mixture of populism and cheating. It was not until 2000 that Vicente Fox of the National Action Party (PAN) broke the PRI's grip on power.

Despite the uncompetitive nature of early Mexican politics, candidates still came up with novel ways to promote their campaigns. A new exhibition at the Museo del Objeto del Objeto, or MODO, in Mexico City displays a century's worth of campaign memorabilia stretching from Mr Fox back to the dictatorship of Porfirio Díaz.