Weekly outline

  • General

    Welcome to Introduction to Marketing!  I look forward to having you as a student this trimester. 

    We will often do online activities, which can be found at:

    www.school.cengage.com/marketing/marketing

  • 3 September - 9 September

    Week 1:

    Day 1:  No class

    Day 2:  Student Handbook

    Day 3:  syllabus

    Day 4:  Essay

    Day 5:  Safety Video

  • 10 September - 16 September

    Week 2:  Ch. 1 - Marketing Today

    Class Activities:

    Day 1:   Lesson 1-2; Table in Notes on Business Functions

    Day 2:  Lesson 1-3  

    Day 3:  Lesson 1-4

    Day 4:  Test Ch. 1

    Day 5:  Work Day

    • 17 September - 23 September

      Week 3:  Ch. 2 - Marketing in Action

       Day 1:  Lesson 2-1; Checkpoints and 3-1 Assessment

       Day 2:  Lesson 2-2; Planning a Career pg. 45

       Day 3:  Guest Speaker - Chase Bank

       Day 4:  Lesson 2-3; Notes only

       Day 5:  Online Chapter Review; Chapter 2 Test

      • 8 October - 14 October

        Week 4:  Chapter  3

        • Day 1:   Chapter 2 Test
        • Day 2:  Introduction to Chapter 4 Online 4-1; Print Journals
        • Day 3:  Chapter 4 Notes; Case Studies Ch. 4
        • Day 4:  Chapter 4 Notes; Graphic pg. 100 in Notes
        • Day 5:  O/L Activity 4-3

        • 15 October - 21 October

          Week 5:  Chapter 4 Continued

          • Day 1:  No School
          • Day 2:  Chapter 4 Notes; Overview of promotion - Auto Show 
          • Day 3:  Auto Show Trip
          • Day 4:  Chapter 4 Notes; O/L Tutorial Quiz Ch. 4 
          • Day 5:  Chapter 4 Test

          • 19 November - 25 November

             

            • 26 November - 2 December

              Week 10:  Marketing Plan Project

              Day 1:  Project Intro and partner selection; step 1

              Day 2:  Marketing Plan Project Research, Step 2

              Day 3:  Marketing Plan Project Research, Step 3

              Day 4:  Marketing Plan Project Research, Step 4

              Day 5:  Marketing Plan Project Research, Step 5

              • 3 December - 9 December

                Week 11:  Marketing Plan Continued

                Day 1:  Marketing Plan Research continued

                Day 2:  No School - Testing

                Day 3:  Marketing Plan Outline

                Day 4:  No class; hours 4, 5, and 1 only

                Day 5: Marketing Plan

                • 10 December - 16 December

                  Week 12:  Marketing Plan Completion/Chapter 17 - Selling

                  Day 1:  Finish Marketing Plan; Assemble and hand in

                  Day 2:  Intro to Chapter 17 - Selling

                  Day 3:  Chapter 17 Notes; Assignment - 17-1 Activity