ADVERTISING & MARKETING

COURSE INFORMATION

COURSE: Advertising & Marketing   TERM/YEAR: Fall 2008

PREREQUISITES: None                      CREDITS EARNED: ½ Credit

INSTRUCTOR: Mr. Reese                   LOCATION: Room D-6

PHONE: 248-203-3500 vm 50724         EMAIL: mr04bps@birmingham.k12.mi.us

COURSE DESCRIPTION:
This course is designed for the person who is interested in pursuing advertising, marketing or an area of business in college and/or career. The student will develop a greater understanding of marketing principles and concepts and have opportunity for application through the development of a marketing plan. They will also learn about the primary types of advertising promotion including print, broadcast, outdoor, direct, and internet vehicles. The strategies of various marketing and promotional tactics will be reviewed in the context of demographic target marketing.